ROSENDA O. STARLING
Rosenda O. Starling is a Vice President with Bank of America and has been an associate with the bank for over 16 years. In addition to the financial sector, Rosenda has also worked in the health insurance industry for Blue Cross Blue Shield of South Carolina and the pharmaceutical industry for GlaxoSmithKline. She has over 20 years of corporate experience.
Rosenda holds an MBA Degree (Accounting Emphasis) from Winthrop University and a Bachelor of Science Degree in Accounting from South Carolina State University where she graduated with honors. Rosenda is also a member of the Alpha Kappa Alpha Sorority, Incorporated.
In her personal life, Rosenda is a divorced mother of two teenage boys. This is where her real passion lies and what pushes her to go above and beyond to provide the path for them to reach their highest potential. To this end, Rosenda’s hidden desire lies in entrepreneurship and business ownership. She believes that everyone should strive to attain multiple streams of income to gain wealth and pass on a legacy to their families and she works to help others in this effort.
Rosenda is currently the co-owner of the Columbia, South Carolina market of Paint Nite. She has been the co-owner of this business for the past three years where it had expanded to Sumter, Newberry, Lexington, Irmo, and Chapin. Rosenda’s other endeavors are in the Network Marketing arena where she considers herself to be a serial Network Marketer. Rosenda’s interests are reflected in the businesses she has chosen to focus her energy in the areas of personal defense and safety, travel and on the go business promotion. She wants people to understand the power of Network Marketing and how it can be used to facilitate business ownership but more importantly personal development.
Rosenda is an advocate for domestic violence victims and women and children who are subject to any forms of violence or abuse. This is reflected in her involvement in Damsel in Defense, which focuses on empowering, educating and equipping women with the tools needed to protect themselves. Self-defense equipment, roadside safety items, family education products and digital defense services are just some of the products and services promoted by Damsel in Defense.
Rosenda also promotes the travel industry through agency ownership and marketing. Rosenda’s desire is to show others how to use the industry to have exciting adventures through traveling the world and building financial freedom through earning residual income. Her personal desire is to take her sons on trips and tours that they otherwise never could experience and to widen their cultural awareness and span of influence.
Lastly, to help the promotion of her businesses, Rosenda promotes Asirvia Go, which is used to promote business through proximity marketing. This tool is helpful for any business owner as it sends messages via smartphones to potential customers who are within a 100-foot radius of the Asirvia Go device.
Rosenda lives her life based on the poem by Marianne Williamson, Our Greatest Fear. She tries to be a source of encouragement to everyone she meets through words of encouragement and empowerment. We are all powerful beyond measure!
Our Greatest Fear —Marianne Williamson
It is our light, not our darkness that most frightens us
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous,
talented and fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small does not serve the world.
There's nothing enlightened about shrinking so that other
people won't feel insecure around you.
We were born to make manifest the glory of
God that is within us.
It's not just in some of us; it's in everyone.
And as we let our own light shine,
we unconsciously give other people
permission to do the same.
As we are liberated from our own fear,
our presence automatically liberates others.